Clipper Marketplace Clipper Marketplace
(480) 898.5650

Next In-Home Date
February 6, 2012

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Digital Ad Requirements

 


The following guidelines will assist you in preparing ads for digital submission. For help, please contact our advertising department at (480) 898-5650.

Clipper is created on Macintosh computers. We will try to accommodate those working in a PC environment, but we cannot offer the same service and expertise.

Clipper Size Specifications

Page sizes

 

Margins/Bleeds

  • Bleeds .25”
  • Margins full page .375” on top, and sides, .5” for the bottom.
  • Margins Cover .375” on top, and sides. Top of cover would be 0” for margin and bleed.

Deadlines

Agency/Customer ads must be submitted at least 3 days prior to deadline. Any files not built to specifications will be returned and new materials must be provided.

Media Type

Ads and Graphics can be delivered via CD, FTP (Note: Get username & password from your sales rep.) or e-mail ads to clipper@aztrib.com. Press Ready PDF’s is the perferred file format. PDF files must have all fonts embedded and no subsets. Tiff (No Compression please), EPS (No Compression please), PSD, InDesign files will be accepted. FONT REQUIREMENTS: We strongly suggest using Adobe Type 1 fonts. DO NOT use TRUE TYPE, Type 3 fonts. When sending fonts please make sure to send both screen and printer fonts. PC Fonts are not compatible and will have to be substituted.

Coupon Placement

Due to our ad placement policies and to prevent back-to-back coupons as much as possible, coupon placement rules must be followed as illustrated below:

Coupon Placement Coupon Placement Coupon Placement

Applications

Documents/Graphics must be created ONLY in the following programs, using versions no higher than listed:

  • InDesign CS5
  • Photoshop CS5
    1. Graphics should be scanned to size and saved in the CMYK mode for four color.
    2. Output resolution needs to be 266. Printer resolution is 1200. Screen ruling is 133 line.
    Allow for a press Dot Gain of 20%.
    3. Dot shape is round.
  • Illustrator CS5
    1.Color art should be CMYK. (Please convert pantone and custom colors!)
    2. Art should be saved to an Illustrator EPS.
    3. If you build an ad in illustrator with placed graphics, please make sure the placed graphics are also
    included on your disk.
  • Adobe Acrobat (High Resolution)

 

For additional information or question please email production@clippermarketplace.com


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